JP du Toit

Fintech Sales Leader | SMB Lending & Finance Specialist

I’m JP, a Fintech and SMB lending leader across Canada and Australia spanning embedded finance, broker distribution, credit and direct sales. Proven track record of scaling loan originations, launching products and building high-performance sales teams.

Strong commercial credit acumen with hands-on experience in credit assessment, servicing analysis, and credit and risk policy.

Experience

Sales Team Lead – Embedded Finance Channel at TruePillars (2025 – Present)

I lead a high-growth lending channel within a national wholesale partner ecosystem, reporting directly to the CEO. I drive origination growth and funnel performance across the full sales lifecycle, partnering closely with Credit, Risk, and Product to improve conversion and borrower experience. My role also includes credit submission review, credit analysis and drawdown approvals to ensure disciplined, risk-aligned growth.

Sales Team Lead, Broker Distribution Channel at TruePillars (2024 – 2025)

Reporting to the CCO, I led a strategic channel transition that required significant internal stakeholder alignment across Credit, Risk, and Product to redesign our operating model. I drove a structured go-to-market strategy that informed product evolution, expanded aggregator relationships, and opened new partner channels. These initiatives unlocked new market segments and delivered asymmetric loan origination growth, culminating in the highest sales volume in company history

Business Development Manager at TruePillars (2023 – 2024)

I onboarded 200+ broker partners, 3 commercial finance aggregators and managed a network of over 100 active brokers across three states. I delivered large-scale broker training and presentations to drive product adoption, prepared 300+ credit submissions to support approval outcomes, and provided commercial insights to the CCO and CEO that influenced product and policy design. During this period, I was recognized as Top Salesperson three times and set a new company record for monthly loan originations.

Sales Operations Manager at Prospa (2022 – 2023)
I led a combined team of sales and credit specialists responsible for assessing and executing transactions for the company’s largest and most complex SMB borrowers. This segment required a balance of strong commercial acumen and disciplined credit and risk assessment to accurately evaluate businesses, determine creditworthiness, and structure appropriate lending solutions.

Education

Bachelor of Business Administration in Marketing

University of Illinois at Chicago

Earned a solid foundation in marketing principles and strategic planning through coursework at a leading university in Chicago. Developed critical thinking skills and gained practical experience through hands-on projects and internships.

Digital Marketing Certification Program

General Assembly (Chicago)

Completed an intensive digital marketing certification program focused on the latest trends and strategies in the digital landscape. Acquired expertise in areas such as social media marketing, content creation, and data analytics to stay ahead in the competitive marketing field.

Skills

Local Marketing Expertise

Deep understanding of local market dynamics and consumer behavior in Chicago, leveraging insights to develop targeted marketing campaigns that resonate with the city’s diverse audience.

Creative Content Creation

Proficient in crafting compelling content across various platforms, including social media, blogs, and email campaigns, to engage audiences and drive brand storytelling.

Data-driven Decision Making

Skilled in analyzing marketing metrics and performance data to derive actionable insights and optimize marketing strategies for maximum impact and ROI.

Interests

Chicago Food

Enthusiastic foodie passionate about exploring Chicago’s vibrant culinary scene, from deep-dish pizza joints to trendy rooftop bars, and everything in between.

Urban Exploration

Love immersing myself in the urban landscape, discovering hidden gems and unique neighborhoods while capturing the essence of city life through photography.

Community Involvement

Committed to giving back to the community through volunteer work and civic engagement, supporting local causes and initiatives that make a positive impact in Chicago and beyond.